Strategist and thought leader in the consumer diversity space, Vanna Tran is Director of Community Engagement for Nielsen. Understanding that data empowers communities, businesses and individuals, she is able to connect the dots between culture and data in order to bring a fresh perspective on the dynamics of diversity.

Through her work on a series of groundbreaking analytic reports on the attitudes and behaviors of African American, Asian American and Hispanic consumers, she is able to decipher the cultural essence that drives diverse consumer behavior while reinforcing the importance of inclusion and representation.